High Mart

Wal-Mart is America’s largest retailer. 50% of Americans shop there at least once a week, and at any given time, a full 3% of Americans are lost inside of one.

But that, apparently, isn’t enough for the chain, since it just opened a new store in Plano, Texas, which aims to attract more upscale shoppers. Competitor Target is retaliating by unveiling an even brighter colored line of housewares.

Store manager Marcus Ludwig - see, even the employees’ sound classier - explained the thinking behind the new approach as, “Our customers are very smart and savvy customers and we wanted to bring them something that would appeal to them.” Still, their efforts to appeal to wealthier shoppers require some fine-tuning. For instance, demand has been surprisingly slight for the Baccarat crystal “Larry the Cable Guy” juice glasses.

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